53. İÇİM KREMA

İçim is a well-established brand operating in Turkey’s food and beverage sector. İçim Cream is widely used to create rich, flavorful sauces, especially for pasta dishes. For this campaign, I designed a custom doodle visual inspired by the brand’s playful and approachable identity. The doodle was then applied across multiple branding touchpoints, including campaign gift kits and branded T-shirts, creating a cohesive and recognizable visual language. Through these applications, the campaign successfully extended the doodle design into both physical and experiential brand assets, strengthening brand visibility and engagement.