
Adidas Global
A secret early-morning street takeover for the global Adidas Spezial campaign. Transforming Istanbul's urban canvas through live Doodlism line art, featured on official Adidas global accounts.
Adidas selected Küntay Evren as the official artist for Turkey in their global Adidas Spezial campaign. Bridging the gap between sports, music, and urban art, the classic Spezial heritage was reinterpreted through dynamic Doodlism line art. In the early morning hours, Evren took over a blank bus stop on the streets of Istanbul, transforming a daily urban structure into a secret, live art canvas. Featured on official global Adidas channels, this guerrilla-style street activation captured the raw, spontaneous energy of Istanbul’s street culture.
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