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Adidas x Boyner
Live art on footwear at Boyner Cadde. Transforming Adidas sneakers in real time using custom-cut plexiglass shapes and hand-drawn Doodlism symbols.
As part of an exclusive in-store Adidas activation at Boyner Cadde, Küntay Evren transformed sneakers through live art performance. Utilizing custom-cut plexiglass elements layered over Adidas footwear, Evren drew intricate symbols and Doodlism line-art compositions in real time. This interactive retail takeover merged industrial design, custom sneaker culture, and live performance art, giving shoppers a firsthand look at personalized, artist-driven footwear.
PROJECT OVERVIEW
80
TOTAL PROJECT
3
PROJECT COUNT
33
WORKSHOP
Project Gallery

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