The Rhythm of Art and Flow at Akasya: Back to School "Reset Fast"

Following our global project with Adidas, we continue to bring the raw energy of the streets and the philosophy of intuitive drawing from the world to Istanbul—this time connecting with visitors at the "Back to School: Reset Fast" event at Akasya Shopping Mall on September 12, 2026.

The giant custom doodle design we created on the lower floor became the highest-energy spot in the mall throughout the day. Visitors didn’t just observe the artwork; they picked up brushes and became an active part of this live creation. Under the banner of "Reset Fast," we turned the peak back-to-school rush into a creative mental pause and a collective celebration of art.

Our large-scale canvas—where art lovers of all ages lined up to add their splash of color—was completed without prior planning, fear, or rigid rules, guided only by the pure flow of the present moment. Uniting the city's dynamic vibe and creative energy on a shared canvas, this project stands as a clear testament to our corporate vision and the unifying power of street art.