For the Boyner New Year Campaign 2024, Küntay Tarık Evren collaborated with Boyner to shape the overall visual identity of the holiday season. Using the brand's logo as a starting point, Evren created a playful, continuous Doodlism holiday pattern rendered in a bold tri-color palette of red, black, and white. This custom pattern became the defining face of the campaign, applied across nationwide packaging including shopping bags, gift boxes, and promotional printed materials. Additionally, Evren hand-doodled custom props used directly in the special New Year photoshoot, creating a unified visual story across retail packaging, physical set design, and media channels.