Designed as an innovative brand activation for Garanti BBVA, "Doodle Memory" merged interactive memory gameplay with live collective art creation. Positioned at the center of the event space was a giant white star canvas structure surrounded by four distinct memory cards. Participants tested their cognitive skills by memorizing and matching sequence combinations, each corresponding to a specific animal icon—such as the "Elephant Memory" for a perfect score. Once their memory profile was unlocked, participants painted their assigned geometric Doodlism icon directly onto the giant white star, gradually building a vibrant, multi-layered visual installation that reflected the sharp mind, focus, and collective spirit of Garanti BBVA attendees.