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Weaving brand values into continuous lines with İçim! Designed a keyword-inspired Doodlism artwork used across custom tablecloths and PR concept kits.

Içim

A custom brand-keyword Doodlism concept for İçim dairy. Küntay Tarık Evren created an interconnected line artwork featured on custom tablecloths and promotional kit packages distributed to brand partners and influencers.

In a visual product concept collaboration with İçim—one of Türkiye's leading dairy brands—Küntay Tarık Evren developed a custom Doodlism artwork centered around the brand's core values, heritage, and key identity words. Translating concepts of freshness, purity, natural dairy, and family warmth into continuous line art, Evren crafted a comprehensive graphic illustration that seamlessly weaves brand keywords into an interconnected visual world. This bespoke artwork was produced and applied across exclusive promotional kit items, most notably serving as the hero print for custom tablecloths sent to brand partners and key opinion leaders. By bringing continuous line art to daily dining and kitchen textiles, the campaign gave İçim’s visual communication a tactile, creative touch point.

PROJECT OVERVIEW

80

TOTAL PROJECT

41

PROJECT COUNT

33

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