
Msd Turkey
A corporate creative thinking workshop at global healthcare leader MSD Turkey. Küntay Tarık Evren guided corporate teams through intuitive Doodlism and visual brainstorming exercises to foster non-linear innovation and collaborative problem-solving.
At MSD Turkey—a global healthcare and biopharmaceutical leader with over a century of history in discovering life-saving medicines and vaccines—Küntay Tarık Evren led an interactive creative thinking and visual brainstorming workshop for corporate teams. Designed to break routine corporate patterns and cultivate innovative problem-solving, the session introduced MSD professionals to the core principles of Doodlism. Moving past rigid slides and linear frameworks, participants utilized continuous line drawing, spontaneous sketching, and non-verbal ideation to map complex healthcare concepts, enhance team communication, and unlock fresh visual perspectives within a high-impact corporate environment.
PROJECT OVERVIEW
80
TOTAL PROJECT
55
PROJECT COUNT
33
WORKSHOP
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