Celebrating the official launch of Ray-Ban’s store in Istanbul, Küntay Tarık Evren executed an unscripted, real-time live performance artwork that captivated launch attendees and brand guests. Drawing spontaneously without pre-sketches or erasers, Evren brought signature Doodlism continuous line art to life directly on a giant display canvas within the retail space. The performance mirrored Ray-Ban’s core spirit of bold authenticity and self-expression, blending iconic eyewear imagery with flowing, interconnected visual narratives. Serving as the central live feature of the launch event, the dynamic art piece elevated the retail experience and offered guests an engaging, front-row view of live art creation.